considertheaesthetic:

Here is a hypothetical rebranding for Herbalist and Alchemist designed by Chad Michael Smith, a senior in the Communication Design program at the University of North Texas.

From time to time I find myself at a loss for words when it comes to describing some of the things I post on this blog. This is one of those times. I’m not entirely sure how to describe this packaging. Is it art deco? Maybe it’s modern? Or maybe it’s a bit of both. Well, whatever it is, I love it. It’s sophisticated, youthful, and incredibly eye-cathcing.